Ajith
Kumar S
Sr E-Commerce Marketing Associate @The Indus Valley | IIMV – PGP in Digital Marketing & Growth 🎓 | Expert in Managing & Optimizing Product Listings & Paid Campaigns 💰| CRO, Market & Competitor Analysis Pro
About Me
Results-oriented digital marketer with expertise in e-commerce platforms, ad campaign management, and data analysis. Proven ability to drive traffic, increase conversions, and improve ROI. Excellent communication and presentation skills, with experience presenting at industry conferences and writing engaging blog posts. Currently pursuing a Post Graduate Program in Digital Marketing and Growth from IIM Visakhapatnam. Seeking a challenging opportunity to utilize my skills and passion for digital marketing to contribute to the success of a forward-thinking organization.
Experience
The Indus Valley
Senior Associate - E-commerce
E-commerce Associate
• Managing and optimizing product listings across major e-commerce platforms such as Amazon, Flipkart, Snapdeal, Myntra, Jiomart, Tata Cliq and Shopclues. • Executing and monitoring Paid campaigns, ensuring TACOS stays within 11%. • Generating reports, performance trackers, and making data-driven decisions. • Addressing and resolving account and listing issues promptly. • Coordinating with internal teams, including Graphic Design, Procurement, Supply Chain, and Logistics, to ensure smooth platform operations. • Overseeing the entire lifecycle of CPC and CPM ad campaigns on Amazon and Flipkart, from creation to optimization. • Using analytics tools for real-time monitoring and optimization to enhance ad effectiveness and achieve KPIs. • Leading the development of creative visuals and persuasive copy to boost customer engagement and brand recognition. • Implementing SEO best practices for product listings to improve search visibility and conversion rates. • Ensuring brand voice consistency across all e-commerce platforms. • Conducting market research and competitor analysis to strategically position products in online marketplaces. Notable Achievements: • Scaled up The Indus Valley 9X in Flipkart over a period of 24 months. • 5X Performer of the Month Winner.
E-commerce Intern
• Contributed to the management of the e-commerce portals, overseeing product listings, images, pricing, and content optimization. • Conducted insightful data analysis to discern trends, customer behavior and market insights. Delivered actionable recommendations based on data findings. • Kept abreast of industry trends and competitor activities, providing valuable insights to aid informed decision-making within our team. • Played a role in the creation and optimization of product content, encompassing images, descriptions, and product titles. • Collaborated closely with cross-functional teams, including marketing, sales, and customer support to bolster and help with overall e-commerce team's initiatives.
WELKINZ ORGANISATION
Business Associate
Indian Institute of Chemical Engineers · Internship
Summer Intern
Education
Indian Institute of Management Visakhapatnam
Post Graduate, Digital Marketing & Growth
Skills: Pricing Strategy · Social Media Marketing · Strategic Thinking · E-Commerce · Branding & Identity · Product Marketing · Digital Campaigns · Instagram · Growth Marketing · Critical Thinking · Facebook · Marketing · Advertising · Product Development · Market Planning · Brand Marketing · Performance Marketing · Branding · Digital Marketing · Search Engine Optimization (SEO) · Paid Social Media Advertising · Shopify · Management